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Short drama productions, AI are bringing new life to rural Chinese villages_我的网站

一 |     　　成都8月22日电(单鹏)2026年，中国汽车产业行至动能切换的关口，行业竞争的主战场正从“拼规模”转向“拼价值”。    

    A short drama crew films a wedding-themed scene at a traditional residence in Yuanqiao village. Photo: Courtesy of Yuanqiao village
Yang Ni, a villager from Yuanqiao in Dengfeng, Central China's Henan Province, still remembers the nervous excitement of facing a slowly advancing camera for the first time. Now, she shifts with ease between roles, from a maidservant trailing a heroine in a historical drama to a famine-struck villager before the People's Republic of China was set up in 1949. 
Experiencing so many lives within various screenplays, Yang said that short dramas have transformed not only her life, but also the ancient village she calls home.
Yuanqiao, a small village with a history that traces back over 600 years, has welcomed more than 70 short drama crews in recent years. The creators have captured every angle of the village's traditional courtyards, winding alleys, and gently rising cooking smoke. Locals have grown used to exchanging their daily farm clothes for costumes between busy seasons, giving life to lively townsfolk on vertical screens.
Yuanqiao village's revitalization is not just a story told through the camera lens. Si Jianbin, responsible for short drama coordination in the village, told the Global Times that the changes brought by short drama filming are visible in many ways. 
With traditional buildings serving as natural film sets, once-abandoned houses, crumbling village walls, and old opera stages have been repaired and preserved. This has renewed villagers' sense of cultural stewardship. The arrival of drama crews has also broadened job opportunities for local youth; more young people are now choosing to stay or return home, breathing new life into the village.
Si noted that challenges also persist. The swift rise of AI-generated dramas is reducing demand for real-life shoots, and the number of visiting productions in the village has started to drop. Still, Si remains confident, noting that the village's authentic architecture meets the growing demand for high-quality short dramas. He said that leveraging this unique match will secure a promising future for revitalizing rural areas through film.
Changed villages

"For years, I only saw our old houses as broken-down obstacles; after filming, I realized every brick and tile is our cultural heritage," Yang said. Having played a background actor in numerous dramas - from period pieces to modern stories - she and her neighbors now see their ancient city walls, opera stages, temples, and homes through new eyes.
Some once-vacant houses have found new purpose as meticulously arranged sets, bearing witness to love stories or family feasts. One courtyard, frequently appearing in short dramas, is adorned with red lanterns and paper cuttings to express joy. Villagers redecorate it for shoots, blending cheerful ambiance with authentic period feel.
Today, Yuanqiao's residents - all from toddlers to seniors, even family donkeys and dogs - have become "stars" on camera. People farm during the busy season, then slip into costumes to perform, seamlessly shifting between fields and film sets.
Younger villagers have found new skills and work too. Si noted that more than half of local youth have acted as extras, with some job-seeking college graduates now learning editing and computer skills from the drama teams, opening the door to steady work in short film production.
The economic benefits for the village are clear. Si pointed out that village income grew from 4 million yuan ($593,330) in 2024 to over 5 million in 2025, a 20 percent of increase thanks to short drama filming. Most villagers have seen their annual incomes rise by around 5,000 yuan as a result.
Traditional crafts once on the verge of disappearing - such as paper-cutting and basket-weaving - are also reviving. Villager An Qing'e, known for her hand-woven flower baskets, was discovered by a filming crew and soon found online customers for her props.
Tourists, too, are seeing the village in a new light, as site visiting becomes an immersive experience. They are no longer fleeting passersby, but participants in the living stories of the ancient village. 
The sets created for filming repurpose historical spaces, allowing visitors to step into the joys and sorrows of different eras.
This phenomenon is not limited to Yuanqiao village. The unique needs of rural and historical short dramas perfectly match the spaces and cultural resources of China's villages. Other places, such as Hujiaxi in Yuanling county, Central China's Hunan Province, and Nanhu in Jinyun county, East China's Zhejiang Province, are attracting drama crews and experimenting with a rural revitalization approach combining short drama with agricultural and cultural tourism.
Seeking the irreplaceable
Still, the path for rural short dramas is being tested by the realities of the market. 
The rise of AI-generated content is quickly diverting orders away from real-location shoots. Si said that after peaking at 35 crews in 2025, the number shrank to one or two per month in Yuanqiao village by 2026.
Even so, Si sees a hopeful future. While AI short dramas win on low-cost virtual settings, China continues to encourage the creation of well-crafted real-life dramas through supportive policies. 
There is a lasting appeal in the atmosphere, sense of history, and human vitality that only real villages can provide - qualities virtual images cannot match. As audiences and studios increasingly seek authenticity and quality sets, villages like Yuanqiao have lasting room to grow.
Zhang Peng, a cultural researcher and associate professor at Nanjing Normal University, told the Global Times that the rise of AI-generated short dramas is reshaping the industry. However, this does not mean villages will lose out on the benefits brought by filming. On the contrary, when the bubble fades, truly valuable villages may be in even greater demand. 
Their core competitiveness is not just cheaper venues, Zhang explained, but their unique local culture, authentic lifestyle, and the fusion of online and offline tourism experiences.
"To keep these benefits, villages should not compete with AI on cost and efficiency," Zhang noted. "Instead, they must redefine their own irreplaceability in the production chain."
Ding Daoshi, a veteran internet analyst, offers a word of caution: short dramas change fast, and their impact rarely lasts as long as movies or TV series. For villages, the key to sustainable development is leaning on their unique heritage and not just short dramas. 
By finding their own irreplaceable assets and combining them with the energy of film, they can secure their future for the long haul.
。第二十九届成都国际汽车展览会21日在成都开幕，作为车展官方重要活动，2026汽车先锋思享荟同期举行。活动中，多位车企高管就行业转型与高质量发展展开深入探讨。　　当前，国内市场存量博弈越发激烈，海外布局也从试水阶段进入深水期；与此同时，L3级自动驾驶走向规模化应用，闪充与换电各立山头，技术路线的多元探索让未来充满无限可能，也带来了更多不确定性。在这一背景下，与会嘉宾普遍表示，中国汽车产业需要在效率与质量、规模与价值之间找到新的平衡。第二十九届成都国际汽车展览会21日在成都开幕，图为中国国产新能源汽车展台吸引众多观众。　记者 张浪 摄　　岚图汽车科技股份有限公司董事长卢放认为，中国汽车需要一场“慢下来的快跑”。

二 | 他表示，近年来中国汽车的开发效率大幅度提升，平台化开发、数字化仿真、供应链协同和同步工程正在重构汽车开发流程，但必须清醒认识到，效率提升的前提是开发流程的重构，而不是验证环节的省略；智能化越发展，基本功越重要，无论技术如何变化，一辆好车安全、可靠、好开的基本标准没有变。

三 | 持续造出好车、持续服务好用户、持续创造价值，是车企最重要的能力。

四 | 　　守住产品底层能力之外，如何把技术体系转化为市场竞争力，同样是行业关注的命题。奇瑞汽车股份有限公司执行副总裁李学用强调，造车既需要“老黄牛精神”，也要有新打法、新玩法。

五 | 不久前，奇瑞汽车全球累计销量正式突破2000万辆。

六 | 李学用认为，突破2000万辆大关，成熟的技术体系是关键；同时要打造一系列技术品牌，从技术货架升级为技术超市，支撑各品牌针对不同用户群体的心智需求开展产品布局。　　在中国市场，外资品牌也在重新校准自身的发展逻辑。日产(中国)投资有限公司总经理刘新宇谈道，回望行业发展历程，很多品牌都经历过靠降价换销量、靠内卷换市场占有率的阶段，其本质是一张预支未来的“增长借条”，代价是透支口碑、压缩利润。他认为，技术创新不应追逐短期风口，其核心价值是解决用户痛点、赋能产业升级，而非单纯用作营销筹码。

七 | 对此，日产汽车不再盲目追求车型数量、不再透支利润冲体量，而是选择收缩低效产品规模，集中加码高价值、高口碑产品。“看似增速慢了，但实际上提升了发展的质量与韧性。

八 | ”　　向内打磨产品价值之外，市场下沉与出海布局，也是行业绕不开的现实考题。零跑汽车首席运营官、高级副总裁徐军认为，中国市场细分领域仍有很大机会。新能源渗透率虽然达到60%，但分布不均；向下扎根，就要推动技术进一步下沉渗透。在海外市场，消费者认知中国新能源汽车需要一个过程，让消费者看得见、摸得着、用得好，售后服务保障要先行。“我们要共创、共生、共享、共赢，一起在当地市场创造价值。

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Published on:11:58:54